Are Universities Flunking Out When it Comes to Social Media Use?
About a month ago, I received a message via LinkedIn from an old professor wanting to reconnect with students. He had stopped teaching at the University due to illness and, being an involved professor,...
View ArticleGrammar and Spelling for the Web
As a writer, font snob, and self-inducted member of the grammar police, I find issue with the human incapacity to speak correctly. I recently graduated from college a few days ago and found that...
View ArticleDelivering Value to Consumers with Adaptive Marketing
Customized ads have created a boom in Internet chatter regarding marketing ethics. Companies such as Facebook and Google have begun or are fine-tuning their means of tailoring ads to customers based on...
View ArticleMind Your (Mobile) Manners – Respecting SMS Opt-ins
No one likes telemarketers – no one. Luckily, they’re becoming less and less of an issue in this day and age, but an equally formidable force has risen to take its place – mobile and text marketing....
View ArticleIntegrating the Virtual and the Real: The Future of Augmented Reality
Tupac’s latest postmortem performance with Snoop Dogg and Dr. Dre at Coachella in April certainly turned some heads. After all, it’s not everyday you see a deceased hip-hop legend fist pumping onstage....
View ArticleCause for Celebration: Twitter Streamlines Social Media News Broadcasting
July is upon us, and with that comes fireworks, festivities, and a brand new Twitter finding for all of you hashtagging fanatics out there. On July 6th, Twitter introduced its latest upgrade in search...
View ArticleFiber Optic Networking and the Future of Communication
The Summer Olympics are always a fantastic excuse for people around the world to get excited. Even as a non-sports fan, I still get psyched about the Olympics (partially because Matt Smith of Doctor...
View ArticleThe Saving Power of Social Media
With the London Olympics games drawing to a close, other stories have surfaced among countless success stories of gold metals and record breakers. Today marks over three weeks since the tragic Aurora...
View ArticleIllustrator vs. Photoshop vs. Indesign: What’s the Difference?
ADOBE PHOTOSHOP Adobe Photoshop is the most popular of the three design software in this Adobe trio, making it the most likely to be misused. Because Photoshop is a pixel-based software, it is best...
View ArticleOne Size Fits None: Marketing Tactics for the Film World
As some of you readers may know, I recently started graduate school for film and video production. As a graduate student, I interact with some of the undergrads and was vexed to find that many of them,...
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